This is what I mean when I say: “old marketing tactics don’t work anymore”. The playing field has drastically changed. This video puts the evolution of marketing (from mass to social media) in a lovely nutshell. Take a gander.
Scholz & Friends: “Dramatic shift in marketing reality from Michael Reissinger on Vimeo.
(Producer’s Note from Vimeo:) Former known as “A short history of marketing” 
)
Just a little ditty about the changes in marketing realities based on a concept by german ad agency scholz & friends – please enjoy!
It tooked about 5 weeks for me and my animation-guy Rafael Ahamad including all the illustration- and typo-art-works and the animation to make this shorty.
Finally also many thanks to Mighty Marc at
earcatcher-music.com who made the sfx and the lovely music! – Michael Reissinger
